Tahmeed has a background in business strategy and advertising with a bachelor’s degree that she was awarded with honours abroad. She has been the project lead and client liaison for several pieces of work, and for a range of clients, both overseas and in South Africa. Her work is strongly influenced by her multicultural background. She thrives on working on a variety of tasks and projects, and has been involved in various aspects in her field ranging from strategy and concept development, to copy and design content for digital and print, to dissemination.